industrial products

Industrial products and solutions are no different than consumer products at it's core.  There is still a specific customer and specific insights and needs to be addressed.  Whether it is a process, a tool or a system, the first challenge is to be sure that the correct problem is being solved and the right questions are being answered.

 

Having conversations with the people who need the tool and are going to be using the tool is critical.   These conversations are key to getting at the insights that will make the product or tool a success.  Just as in the development of consumer products, I get my hands dirty immersing myself in the context of the problem to truly understand the problem at hand, the critical requirements and the insights to the problem.

 

In addition I get the final user involved in the development of that tool or process to not only help the design be the best it can be but also to create ownership and ultimate adoption by the user.